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This or That: Paper Books or E-books?

The Answer: Paper books. Context: E-readers have come a long way in usability and comfort. With features that make it easy to read on the beach or in the dark, go online or hold hundreds of volumes,...

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This or That: Paper Towels or Air Dryers?

Context Technological advancements are seen in the smallest of everyday activities, and public bathrooms are no exception. While newer spaces have gone paperless with space-age hand-dryers, often...

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This or That: Leather or Pleather?

The Answer: Pleather (polyurethane-based). Context While fashion trends are ever-changing, new material innovations bring about interesting shifts in consumption. Looking at footwear and baggage,...

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Streaming Movies or Shipping DVDs

Answer: Shipping DVDs   Context Membership models that allow users to access things like music, cars, and TV on-demand are a growing phenomenon. One of the most mainstream examples is Netflix, where...

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